On September 14, 2021, Apple released the iPhone 13 series. As expected, all iPhone 13 models are equipped with Qi and MagSafe wireless charging, making it the fifth iPhone series to have wireless charging since 2017. There are even rumors that the new iPhone will remove the charging port and only retain wireless charging function, but this year has not happened. However, people can expect that the iPhone series will eventually become completely hole free, in order to realize Apple's vision of a "wireless future".

Apple's actions will definitely accelerate the penetration of wireless charging function in Android phones. So far, all high-end models have wireless charging capabilities, and more and more mid-range models are introducing this feature. On June 30, 2021, Strategy Analytics predicted that as many as 1 billion smartphones will have wireless charging capabilities by the end of 2021. But not everyone spends extra money to buy a wireless charger; Even their phones have this feature. This fact precisely creates excellent opportunities for furniture suppliers. If furniture such as sofa handles, side tables, office desks, and esports tables are integrated with wireless chargers, it will attract consumers who own wireless charging phones.

As early as 2015, Swedish furniture giant IKEA was the first to integrate wireless chargers into their products. For other furniture, IKEA offers a 5W wireless charger with a wooden ring for consumers to drill holes and install on the furniture. Compared to the integrated desk lamp design, customers seem to be less receptive. After six years of exploration, IKEA has finally launched a remote wireless charger product called "SJ Ö M æ RKE".

The following is IKEA's description of the product on its website.

Using the SJ Ö M æ RKE wireless charger, the charger will be hidden - for example, on a desktop or under a shelf. Suitable for all desktop materials except metal.

Chargers and wires will be integrated into home decor to keep the room tidy, making them ideal for installation on tables, side tables, or bedside tables.

From the above statement, it can be seen that the most experienced furniture supplier in wireless charging integration has officially recognized that wireless charging through the air is the charging method that customers expect. Prior to IKEA's announcement, due to convenience for operators, direct charging was only applicable for deployment at public wireless charging points. Now we have strong evidence that not only do shared charging operators need the freedom brought by surface charging, but individuals also need this hidden beauty to keep their homes organized.

IKEA's invisible wireless charger can charge mobile phones with a power of 5W within a surface distance of 8 to 22 millimeters, with a unit price of $39.99. This provides a reference for other furniture suppliers. Suppliers who can provide higher charging power at similar or lower prices over a larger charging distance range may be able to capture this highly promising market faster.